Case Study: Mountain Resort achieves 0.27% CTR (3× target) with Propellant Media

Mountain Resort Reaches CTR Peak With Our Team

Mountain Resort, a mountain resort and recreation area, needed to build awareness among its target audience and promote a discount offer. They enlisted Propellant Media to improve programmatic advertising performance using geo-fencing technology alongside search retargeting and contextual tactics, with a goal CTR of at least .08%.

Propellant Media implemented keyword-level search retargeting, category contextual targeting, and built geo-fences around dozens of regional recreation areas, using multivariate algorithms and mid-flight optimizations to refine delivery and add keywords. Propellant Media’s campaign achieved a .27% CTR, more than tripling the client’s .08% goal.