Case Study: Mount Saint Joseph University boosts admissions awareness with Propellant Media geofencing advertising

Mount Saint Joseph University drives 1.6 million impressions with Propellant Media

Mount Saint Joseph University (msj) faced the challenge of increasing awareness and driving engagement for its undergraduate programs, particularly the cITe Scholars program. The university needed a highly targeted digital strategy to reach prospective students and parents in the Ohio and Northern Kentucky region. They partnered with Propellant Media to implement a geofencing advertising solution.

Propellant Media deployed a full-funnel digital marketing strategy anchored in programmatic display advertising and geofencing. Their tactics included targeting specific high schools, educational events, and even the homes of prospective students. The campaign delivered over 1.6 million impressions and generated more than 2,800 clicks, resulting in increased traffic to admissions pages and contributing to sustained pipeline growth for msj.

Mount Saint Joseph University (msj)