Case Study: Meridian Regional Airport boosts engagement and airport visits with Propellant Media’s geofencing and programmatic advertising

Meridian Regional Airport boosts video CTR to 0.17% with Propellant Media

Meridian Regional Airport, located in Mississippi, faced the challenge of increasing its brand visibility to attract travelers amidst competition from larger regional airports. Their goal was to communicate the advantages of flying locally. To address this, the airport partnered with vendor Propellant Media to implement a digital advertising campaign leveraging geofencing and programmatic advertising.

Propellant Media designed a multi-channel solution using geo-fencing around competitor locations, audience segmentation, and OTT/CTV advertising. The results were significant, with video ad engagement 70% above the industry average and a high overall video watch rate of 92%. Most importantly, the campaign directly drove 186 walk-in visits to the airport from users who had seen the ads, demonstrating a clear and measurable impact on real-world actions for Meridian Regional Airport.

Meridian Regional Airport