Case Study: Car Dealership achieves 134% increase in foot traffic with Propellant Media

Memorial Day Promotional Advertising With Geofencing Drives Success For Car Dealership

Car Dealership faced the high-stakes Memorial Day sales weekend and, at the last hour, wanted to capture more market share by targeting consumers actively searching for car deals. They enlisted Propellant Media to deploy geofencing marketing focused on competitor locations and other high-intent areas to drive showroom visits.

Propellant Media implemented geo-optimization by building geo-fences around competitor sites, placing a conversion zone at the Car Dealership storefront, and using rapid learning with multivariate algorithms and domain blacklisting to refine targeting. The campaign achieved a 0.13% CTR (above the 0.1% industry average), drove 37 people from competitor locations into the dealership, and generated a 134% increase in foot traffic from geofenced areas, leading Propellant Media and the client to expand the program to additional locations.