Case Study: Local State University lowers cost per lead with Propellant Media

Local State University lowers cost per lead to $10 with Propellant Media

Local State University, a local institution with low brand recognition, faced intense competition from prominent regional universities in attracting new student applicants. To overcome this challenge and reach their ideal student profile, they partnered with Propellant Media for innovative digital marketing guidance.

Propellant Media implemented a comprehensive digital solution including geofencing, full-funnel Google Ads, and paid social campaigns. This strategy dramatically lowered the cost per lead to $10-$20 for undergraduate programs and reduced graduate program lead costs from $1,100 to $250. The results included generating up to 2,800 leads per month and contributing to 20% year-over-year growth for the university, defying expectations during the COVID-19 pandemic.