Case Study: Leading Pharmacy Company boosts foot traffic and measures conversions with Propellant Media

Local Pharmacy Increases Foot Traffic With Geofencing

Leading Pharmacy Company needed to increase foot traffic to its stores but couldn’t find a vendor that could track in-store visits and measure conversions. They engaged Propellant Media to reach the desired audience and deploy a geo-fencing campaign to attract and track store visitors.

Propellant Media implemented a targeted geo-fencing strategy around competitor pharmacies, grocery stores and other relevant locations, blacklisting certain sites and refining fence zones while using unique reporting to measure conversions and fence performance. Propellant Media’s campaign delivered a 0.18% CTR versus a 0.1% industry average and drove over 10 visitors to the pharmacy in a short period.