Case Study: Local College achieves 30+ walk-in visits and increased campus tours with Propellant Media geofencing marketing

Local College Grows Campus Visits With Geofencing Marketing

Local College wanted to expand beyond traditional digital channels like paid search and Facebook, plus some offline billboards, to drive more on-campus interest and visits. They engaged Propellant Media to test geofencing advertising as a targeted way to reach prospective students.

Propellant Media deployed a geofencing campaign targeting a curated list of nearby high schools and ran creative ads focused on the college’s most popular career programs. In just 1.5 weeks the campaign generated over 30 walk-in visits and campus tours, demonstrating a measurable lift in in-person engagement from the Propellant Media campaign.