Case Study: Personal Injury Law Firm achieves improved programmatic ad performance and a 0.2632% CTR with Propellant Media

Law Firm Seeks Improved Programmatic Advertising Performance & Improved CTR

Personal Injury Law Firm engaged Propellant Media to raise awareness among relevant audiences and improve programmatic advertising performance, specifically aiming to increase click-through rate (CTR). The firm wanted precise targeting to reach users in need of a personal injury lawyer across desktop and mobile.

Propellant Media implemented a geo-targeted programmatic campaign using keyword-level search retargeting and site retargeting, optimized keywords and category contextualization, blacklisted low-performing domains, and shifted budget mid-flight to focus spend where it was most effective. These tactics delivered a CTR of 0.2632%, exceeding the industry average and the client’s goal while improving performance and efficiency.