Case Study: Keisha Lance Bottoms wins Atlanta mayoral race with Propellant Media digital advertising

Keisha Lance Bottoms wins Atlanta mayoral race by less than 800 votes with Propellant Media

The customer, Keisha Lance Bottoms, was an Atlanta mayoral candidate facing a tight runoff election and needed to amplify her digital operation to reach voters. Propellant Media was brought on as a consultant to assist with this digital advertising challenge.

Propellant Media devised a targeted Facebook and Instagram advertising campaign to excite the candidate's base and micro-target key voter segments. The result was that Keisha Lance Bottoms won the Atlanta mayoral election by less than 800 votes, a victory the case study attributes in part to the digital advertising operation that Propellant Media implemented.

Keisha Lance Bottoms