Case Study: Jewelry Store achieves over 50 new in-store visitors and 60% foot-traffic lift with Propellant Media

Jewelry Store Drives Over 50 New Visitors To Their Store

Jewelry Store wanted to connect with nearby consumers who could become ready buyers but had mostly relied on traditional digital channels and offline marketing. After learning about programmatic display and geofencing marketing, the Jewelry Store engaged Propellant Media to test hyper-local, targeted campaigns.

Propellant Media implemented geofencing around sponsored events, competitor locations and conversion zones around each store, using programmatic display to measure and drive visits. Over an 8‑month period the campaigns delivered 141,000 impressions, 161 clicks and a 0.11% CTR (above the 0.10% industry average), and Propellant Media helped drive over 51 new people to the stores in 2 months while producing a 60% lift in foot traffic for users who saw the ads versus those who did not.