Case Study: Local Bankruptcy Law Firm achieves 70% of leads from paid search and grows to a 14-attorney practice with Propellant Media

How We Used Paid Search to Help a Law Firm Make Its Case for New Business

Local Bankruptcy Law Firm, a small bankruptcy practice that relied mainly on networking to find clients, needed to reach people facing financial distress and scale its intake. They engaged Propellant Media to build a comprehensive paid search program using Google AdWords to drive measurable client acquisition and grow the firm.

Propellant Media implemented call tracking, appointment booking and form conversions, mobile and landing-page optimizations, targeted keyword research, Call Only campaigns, negative-keyword lists, Single Keyword AdGroups, AdWords conversion tracking, and an ongoing optimization schedule. As a result the firm grew from a 5-attorney practice to a 14-person firm, now gets roughly 70% of its leads from paid search and SEO, expanded into related services, and has worked with Propellant Media for over four years.