Case Study: Luxury Car Dealership achieves 0.17% CTR and $20 cost-per-visit with Propellant Media

How We Put A Luxury Car Dealership On The Map

Propellant Media worked with a Luxury Car Dealership facing the challenge of driving local shoppers into the showroom and accurately measuring online-to-offline impact. Propellant Media used Geo-Fencing to target prospects within a precise geographic area and established a Conversion Zone around the dealership to track visits tied to digital ads.

Propellant Media’s campaign delivered strong performance: a 0.17% click-through rate, well beyond the original goal, and a $20 cost per visit, demonstrating efficient customer acquisition and measurable online-to-offline conversions.