Case Study: Leading Orthodontist Company achieves 450% patient acquisition growth with Propellant Media

How We Helped An Orthodontist Straighten Out His Business

Leading Orthodontist Company, a five-year-old practice with two office locations, needed to boost new patient acquisition beyond the 10–15 leads their small Google AdWords Express account was producing. Propellant Media was engaged to improve digital marketing performance using Paid Search and Geo‑Fencing targeting around the offices, plus enhancements like call-tracking, conversion tracking, and on-site appointment and form optimization.

Propellant Media restructured the Google Ads account (single-keyword ad groups, negative keywords, search-term mining), tied conversions to calls/chats/forms/appointments, and instituted regular campaign optimization. The work drove a 450% increase in patient acquisition, a 24% reduction in cost per click, and an 87% improvement in click-through rate; the results prompted the client to open a second office and continue retaining Propellant Media.