Case Study: Leading Animation Producer achieves 30% increase in organic search visibility with Propellant Media

How We Helped an Animation Studio Produce More Leads

Leading Animation Producer, a leading producer of explainer videos, needed to generate more leads without increasing spend on paid search. Their existing digital advertising strategy was underperforming, so they engaged Propellant Media to target consumers more effectively and raise click-through rates.

Propellant Media implemented a full Search Engine Optimization program that focused on the client’s top-performing keywords, added negative keywords, removed non‑producing terms, and continuously optimized campaigns post-launch. The work drove a 30% increase in organic search visibility and earned first‑page Google rankings for “White Board Video” and several other keywords, supporting improved traffic and lead generation.