Case Study: Shark Tank startup achieves 60% revenue growth on Amazon with Propellant Media

How We Helped a Shark Tank Startup Increase Sales on Amazon

Propellant Media helped Shark Tank, an innovative startup selling a product on Amazon, that wanted to boost visibility and sales beyond its initial traction from the TV appearance. The challenge was to improve Amazon search performance and scale paid advertising to drive more conversions; Propellant Media provided Amazon Consulting, Search Engine Optimization, and an Amazon Sponsored Ad (Display Advertising) campaign.

Propellant Media implemented SEO optimizations for Amazon listings and launched a targeted Sponsored Ad display campaign, improving discoverability and ad efficiency. As a result, Amazon page views rose over 50%, revenues increased by 60%, and average cost of sale fell to 13% — a 35% reduction in costs.

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