Case Study: Local Health Club achieves record membership growth, sold-out swim classes and 25% revenue increase with Propellant Media

How We Helped a Health Club Strengthen Its Sales

Local Health Club was struggling to grow memberships despite using social media and direct mail, so Propellant Media was brought in to rethink their local marketing. Propellant Media launched two targeted campaigns to users in nearby zip codes—one offering no enrollment fee and another promoting kid swim classes—to better reach likely new members.

Propellant Media’s zip-code targeting quickly drove results: the club gained more new memberships in one month than at any time in the previous 12 years, the swim classes sold out in record time, and overall revenue increased 25%.