Case Study: Ford Auto Dealership achieves surge in used-vehicle sales with Propellant Media

How We Helped a Ford Dealership Accelerate Sales

Auto Dealership engaged Propellant Media to sell more used vehicles in a highly competitive market and to improve conversion rates from site visits to inquiries. Propellant Media deployed a localized digital advertising strategy, using a customized blend of targeting tactics and early campaigns focused on USED CARS, NEW FORDS, and F150s aimed at car buyers within a ten-mile radius.

Propellant Media’s targeted campaigns drove strong demand—the USED CARS campaign performed so well the dealership ran low on inventory, so the dealer reallocated budget to a new LINCOLN campaign. The outcome was accelerated sales and higher conversion from visits to inquiries, with inventory depletion and campaign reallocation serving as clear, measurable indicators of success.