Case Study: Amazon achieves first-page rankings, a 15% conversion rate and 3x ROAS with Propellant Media

How We Became Amazon Retailers—And Experts At Amazon Consulting

Amazon’s competitive marketplace presented a challenge for sellers needing high-performing listings and measurable consulting expertise. Propellant Media set out to perfect its Amazon Consulting capabilities by developing and managing its own Bar Brat products on Amazon, launching two SKUs with plans to expand to 15–20 products over the next two years.

Propellant Media implemented end-to-end Amazon retail tactics—listing optimization, keyword strategy, and targeted advertising—for the Bar Brat line, driving each product to first-page rankings for multiple keywords. The results: an average 15% conversion rate and $3 in revenue for every $1 spent on advertising, demonstrating Propellant Media’s effective Amazon Consulting and retail execution.

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