Case Study: Leading Senior Care Facility Provider achieves 60+ tours in 30 days with Propellant Media's geofencing solution

How We Assisted a Senior Care Living Facility Capture More Patients With Geofencing

Leading Senior Care Facility Provider, a regional senior care living operator, struggled to generate targeted brand exposure and walk-in traffic despite using Google Ads, SEO, and TV. They engaged Propellant Media to design a more direct digital approach, using geofencing marketing and programmatic display tactics to reach decision-makers and seniors at key transition points.

Propellant Media implemented geofencing around 15–20 ERs, hospitals, and other locations per facility across four-plus sites, supplemented by search retargeting, site retargeting, and conversion zone tracking to attribute visits. In the first 30 days the campaign drove a minimum of 60 tours/walk-ins attributed to the geofencing effort, with measurable click-to-visit data and an expected decline in cost per visit as the campaign scales.