Case Study: National Financial Services Firm achieves sub-$700 cost-per-acquisition with Propellant Media

How We Advised 14,000 Financial Service Advisors

The National Financial Services Firm engaged Propellant Media to drive business calls to more than 14,000 financial service advisors across the U.S. The firm needed a scalable way to connect high-intent prospects with local advisors; Propellant Media used Search Retargeting and Category Contextual Targeting and delivered localized ads based on user location to target interested audiences.

Propellant Media identified prospects who had shown interest in financial services, served location-specific creative to match users with nearby advisors, and optimized campaign delivery to lower acquisition costs. The campaign drove increased inbound calls and achieved a measurable impact: cost-per-acquisition fell below $700—beating the firm’s target.