Case Study: Leading growing agency Propellant achieves 600+ leads per month with Propellant Media (solution provider)

How Propellant Gets 600 Leads Per Months By Leveraging Our Own Services

Leading Growing Agency faced the common challenge of being resource-constrained while needing to "eat its own dog food"—implementing the same digital marketing tactics it recommends to clients. To solve this, the agency engaged Propellant Media to overhaul its online presence and marketing stack, including a full website rebuild, SEO content strategy, Google AdWords & Bing campaigns, Facebook/LinkedIn advertising, geofencing/programmatic display, and analytics tools such as HubSpot and CallRail.

Propellant Media built a 100+ page site with 50,000+ words, targeted landing pages, 300 tightly focused ad groups, multi-channel retargeting, and end-to-end tracking. As a result organic visits rose from ~5/day to 40–50/day (a 900% increase), bounce rate dropped from 80% to 55%, average time on site grew from 1 to 2.5 minutes, and monthly leads jumped from 2–4 to over 350. Propellant Media also achieved a 7.1 average AdWords Quality Score with cost per lead around $25 on AdWords and $15 on Bing.