Case Study: Luxury Car Dealership achieves 132+ showroom visits and 500 website prospects with Propellant Media

How Luxury Car Dealership Brand Attracted Over 130 Prospects To Its Showroom

Luxury Car Dealership, a Volvo dealership in the New York Tri-State area, needed to raise brand awareness among luxury car buyers and drive those prospects into its showroom. The dealer partnered with Propellant Media to run a geofencing/geotargeting campaign aimed at high-intent shoppers in competitive locations.

Propellant Media created custom creatives, built geofences around high-density luxury shopper areas and competitor lots, set conversion zones to track visits, and optimized timing, placements and creative performance. Over a 30-day test the campaign delivered ~353,000 impressions, roughly 500 clicks to the website, and at least 132 showroom visits; average cost per visit was about $21 and campaign traffic produced a 140% geo-conversion lift (1.20% campaign vs 0.5% natural foot traffic).