Case Study: Leading Luxury Car Manufacturer drives 132 showroom visits and 500+ website prospects with Propellant Media

How Luxury Car Dealership Brand Attracted Over 130 Prospects to Its Showroom

Leading Luxury Car Manufacturer, a Volvo dealership in the New York Tri‑State area, needed to raise brand awareness among luxury car buyers and drive more people into its showroom. They engaged Propellant Media to run a geofencing/geotargeting campaign targeting high‑density car shopper areas and competing dealerships.

Propellant Media created custom banner ads, built geofences around target locations, set a dealership conversion zone, and continuously optimized timing, placements and creative. Over a 30‑day test the campaign delivered ~353,000 impressions, about 500 website clicks (50% above industry norms), drove at least 132 showroom visits at an average cost per visit of ~$21, and produced a 140% geo‑conversion lift (campaign 1.20% vs natural 0.5%).