Case Study: Optometry Clinic achieves 0.15% CTR and 60+ in‑store visits with Propellant Media

How An Optometry Clinic Delivered A High CTR With Propellant

Optometry Clinic, a six-location eyewear retailer, wanted to boost market share, increase sales, and raise brand awareness among consumers interested in eyewear. They engaged Propellant Media to precisely target customers using site retargeting at the keyword level and geo-optimization services.

Propellant Media implemented keyword-level site retargeting, geo-optimization, multivariate algorithmic learning, and domain blacklisting while using conversion zone tracking to measure foot traffic. The campaign delivered a 0.15% CTR (above the 0.1% industry average) and drove more than 60 store visits in one month.