Case Study: Leading Casino Company achieves a sold-out concert in 10 days and 25% higher page views with Propellant Media

How A Struggling Casino Ended Up A Big Winner

Leading Casino Company was struggling to sell tickets for a major concert despite weeks of paid media. Propellant Media stepped in, using Search Retargeting, Contextual Targeting and Site Retargeting to serve behavioral-intent display ads to concert lovers and consumers in a travel mindset.

Propellant Media’s search and keyword contextual retargeting campaigns lifted page views by 25% and helped the concert sell out within 10 days; site retargeting was then used to continue engaging previous website visitors.