Case Study: Credit Union Bank drives in-store traffic with Propellant Media geofencing

How a Regional Credit Union Drove in Store Traffic With Geofencing

Credit Union Bank worked with Propellant Media to help cut through the noise and attract more customers in a crowded banking market. After trying several offline and online channels, the credit union looked to geofencing marketing to increase awareness and drive more people to its regional branches.

Propellant Media built a geofencing campaign around Credit Union Bank’s locations and nearby competitor banks, pairing it with customer loyalty messaging and targeted credit card offers. Using conversion zone technology, Propellant Media measured the impact and, over one month, delivered 220,000 impressions, more than 120 website clicks, and over 103 walk-in visits to the bank’s regional locations.