Case Study: Leading Magazine Service Provider achieves 0.26% CTR (2.6x industry average) with Propellant Media

How A Magazine Targeted Readers With Propellant Media

Leading Magazine Service Provider wanted to geo-target the neighborhoods where their papers were delivered and pair print ads with a complementary digital advertising campaign. They enlisted Propellant Media for its geo-fencing and geo-targeting capabilities to ensure the same households seeing the physical magazines would also receive digital ads on their devices.

Propellant Media implemented neighborhood-level geo-targeting and other optimizations to reinforce the hard-copy ads with digital impressions. The campaign delivered a 0.26% CTR—well above the industry average of 0.1%—demonstrating Propellant Media’s ability to boost engagement through targeted, multi-channel tactics.