Case Study: High-End Real Estate Company achieves 7.58% CTR with Propellant Media

How a High End Real Estate Company Improved CTR With Propellant Media

Real Estate Company enlisted Propellant Media after its digital advertising failed to drive website visits; the client asked Propellant Media to target consumers more effectively and raise click-through rates through a focused SEM/digital advertising approach.

Propellant Media built a comprehensive, neighborhood-focused SEM campaign—creating targeted ad groups and keywords and optimizing ad copy and landing pages—resulting in a 7.58% CTR (vs. a 1.91% industry average). Propellant Media also raised the average quality score from 5.7 to 7.2, improving ad rank and lowering expected average CPC, and the campaign exceeded the client’s expectations.