Case Study: Leading Hotel Company achieves 3× industry-average CTR (0.33%) with Propellant Media

Hotel Property Targets Travelers With Programmatic Display

Leading Hotel Company, a hotel property in a popular tourist destination, needed to boost awareness among travelers and improve programmatic advertising performance. They engaged Propellant Media to run a targeted programmatic display campaign using search retargeting, site retargeting and mobile geo-optimization to reach consumers interested in travel to their location.

Propellant Media implemented keyword-level search retargeting, site retargeting, mobile geo-optimization and multivariate algorithm-driven optimizations—blacklisting low-value domains, tuning frequency caps and pacing, reallocating budget to top-performing segments, and rotating creative seasonally. Propellant Media’s approach delivered a CTR of .33%, more than tripling the client’s target of the industry average CTR of .08 - .1%.