Case Study: Leading Hotel Company achieves 3× CTR lift to 0.33% with Propellant Media

Hotel Property Targets Travelers With Our Team

Leading Hotel Company, a hotel property in a popular tourist destination, needed to raise awareness among relevant travelers and improve programmatic advertising performance. They engaged Propellant Media to target consumers interested in travel using programmatic advertising tactics including search retargeting, site retargeting, and mobile geo-optimization.

Propellant Media deployed keyword-level search retargeting, site retargeting and mobile geo-optimization with multivariate algorithmic optimization—blacklisting low-value domains, adjusting frequency caps and pacing, reallocating budget to top performers, and rotating creative seasonally. The campaign delivered a 0.33% CTR, more than tripling the client's target and outperforming the industry average CTR of 0.08–0.10%.