Case Study: Upscale Retailer achieves 0.24% CTR and 72% video completion with Propellant Media

High-End Retailer Shatters CTR Goals

Upscale Retailer wanted to reach male and female shoppers interested in clothing and shoes using programmatic video and display, and enlisted Propellant Media to more precisely target audiences, improve advertising performance, and hit a .1% CTR goal.

Propellant Media deployed category contextual targeting, keyword search retargeting, site retargeting, mobile geo-optimization and Facebook Newsfeed, combining display and video creative and applying multivariate algorithms for ongoing optimizations (keyword/category tuning, domain filtering, frequency capping, and budget shifts). Over the year-long campaign Propellant Media delivered a .24% CTR—more than double the target—and achieved a 72% video completion rate.