Case Study: Healthcare Marketing Firm achieves major conference exposure and new client inquiries with Propellant Media's geofencing event targeting

Healthcare Marketing Firm Gets Great Exposure With Geofencing Event Targeting

Healthcare Marketing Firm faced a limited, hard-to-reach audience in the fertility marketing space and wanted extra exposure at a fertility conference, so they engaged Propellant Media to help with geofencing and event-targeting to directly reach clinic owners and directors.

Propellant Media geofenced the conference venue, ran targeted messaging to attendees for 30 days afterward, and implemented site retargeting for those who visited the client’s website. With a $1,000 budget the Propellant Media campaign delivered over 170 clicks, achieved a 60% view rate using video and static ads, and generated several inquiries the client is working to convert into active clients.