Case Study: Hair Salon Chain achieves 85 in-store visits in one month with Propellant Media

Hair Salon Increases Foot Traffic To Their Shop With Our Team

Hair Salon Chain needed to increase foot traffic and — crucially — measure how many people visited stores after seeing ads. They engaged Propellant Media to provide digital targeting and measurement services that could both reach their desired audience and track in-store ad conversions.

Propellant Media ran a combined campaign emphasizing geo-fencing (malls, grocery stores, competitor salons) alongside search retargeting, category contextual, and domain targeting (e.g., WESH 2, USA Today, ESPN). In one month the campaign drove 85 store visits, with a CPA of $2.36 (total spend $200.60) and a CTR of 0.1384%, exceeding the client’s industry CTR target of 0.08–0.1%.