Case Study: Golden Nugget drives hotel bookings and walk-in traffic with Propellant Media's geofencing and paid search

Golden Nugget drives $75 cost per lead with Propellant Media

Golden Nugget, a renowned casino and hotel in Nevada, sought to enhance its digital marketing efforts to increase foot traffic and boost bookings for its casino, hotel, and in-house restaurant. The vendor, Propellant Media, was tasked with achieving these goals while maximizing return on ad spend.

Propellant Media implemented a comprehensive omnichannel strategy utilizing geofencing marketing, Google Ads, programmatic advertising, and site retargeting. This solution drove significant results, including an average cost of $35 per walk-in visitor and a highly profitable hotel booking campaign with a cost per lead of $86 and an 8.14 return on ad spend.

Golden Nugget