Case Study: Local Bank achieves 3,000+ branch walk-ins and increased mortgage applicants with Propellant Media geofencing marketing

Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Local Bank sought new advertising solutions to boost awareness of its branch network and to complement existing marketing channels. They partnered with Propellant Media to test geofencing advertising and conversion zone tracking to drive in-person visits and promote core products like mortgages, credit cards, savings, and auto loans.

Propellant Media geofenced new real estate developments, competitor banks offering higher rates, and car dealerships, then tracked walk-ins from ad exposure. Over four months the campaign delivered 3,350,000 impressions, more than 4,600 website clicks (0.13% CTR) and over 3,000 physical walk-ins; Local Bank continues to renew and expand geofencing campaigns with Propellant Media.