Case Study: Financial Services Firm achieves 60% lower CPA with Propellant Media

Financial Services Firm Reports Outstanding CPA With Our Team

Propellant Media partnered with Financial Services Firm, a regional investment services company with over 2,500 branches in 19 states, to raise awareness and drive conversions for a new mobile banking app. The primary challenge was efficiently reaching and converting mid- and high-income customers at scale across multiple markets.

Propellant Media placed a tracking pixel on the client’s site, matched visitors to its user pool, and launched a blended search retargeting and contextual targeting campaign using demographics, geography, keyword searches, and recently visited domains. The campaign delivered a blended CPA more than 60% below goal, with insight reports showing significantly lower acquisition costs and highly efficient spend to acquire the target audience.