Case Study: Regional Investment Services Firm achieves 60%+ lower CPA with Propellant Media

Financial Services Firm Reports Outstanding CPA With Our Team

Regional and Investment Services Firm, a regional investment services firm with over 2,500 branches in 19 states, needed to raise awareness and drive conversions for an innovative mobile banking application. Propellant Media was engaged to increase visibility and lower acquisition costs through targeted digital advertising.

Propellant Media implemented a website pixel to match site visitors to its user pool, then deployed a search retargeting campaign using demographics, geographies, keyword searches and recently visited domains, layered with contextual targeting based on top-performing keywords. The blended campaign delivered a CPA more than 60% under goal, efficiently acquiring mid‑ and high‑income users and significantly reducing spend per conversion.