Propellant Media
81 Case Studies
A Propellant Media Case Study
Financial Services Company engaged Propellant Media to increase website visits and break through a saturated market. The client’s goal was to boost page views while keeping the cost per visit at or below $4.00, and Propellant Media used Search Retargeting to target prospective customers.
Propellant Media identified the right audience and served over 22.4M ads, optimizing at the keyword, day-part and recency levels to reach users recently searching financial services terms. The campaign drove an additional 6,484 page views at a cost per visitor of $2.13, outperforming the $4.00 target by 47%.
Financial Services Company