Case Study: Farm Equipment Supplier achieves CTR above industry average (0.12% overall, 0.19% last 30 days) with Propellant Media

Farm Equipment Supplier Grows CTR With Our Team

Farm Equipment Supplier hired Propellant Media to reach people shopping for agricultural and farming supplies. The customer’s challenge was to use new geo-fencing technology and programmatic advertising tactics to hit the industry average CTR target of 0.08–0.1%.

Propellant Media built a campaign combining geo-fencing around nearby farm supply stores, site and search retargeting at the keyword level, category contextual targeting, and mobile geo-optimization, then used multivariate algorithms and mid‑flight optimizations (new keywords, frequency caps, dayparting) to improve performance. The campaign delivered a 0.12% CTR overall—exceeding the goal—and saw a 0.19% CTR over the past 30 days after keyword additions; Propellant Media continues to optimize the campaign.