Case Study: City of East Point secures mayoral re-election with Propellant Media's digital campaign

Digital Propels Deana Ingraham To A Re-Election Victory

The City of East Point engaged Propellant Media to help Mayor Deana Ingraham reach millennials and other digital-first voters ahead of her re-election bid. Facing the challenge of connecting with younger and online audiences, the city sought targeted digital advertising on platforms such as Facebook/Instagram and programmatic display to improve local outreach.

Propellant Media implemented a Facebook/Instagram campaign focused on millennials and high-propensity voters and used programmatic display with geo-fencing to target specific neighborhoods and high-traffic areas in East Point. The effort helped Deana Ingraham win a comfortable re-election to a second term—a measurable outcome the mayor credited to Propellant Media’s targeted digital strategy.

City of East Point

Deana Ingraham

Mayor