Case Study: Credit Union achieves 0.1% CTR (meets industry average) with Propellant Media

Credit Union Benefits From Unstructured Data With Our Team

Propellant Media worked with a Credit Union that needed to increase awareness among retirement-ready consumers and drive new memberships after underperforming with their existing digital advertising strategy. The Credit Union engaged Propellant Media for targeted digital advertising services, including search retargeting, site retargeting and mobile geo-optimization, to improve click-through rates and audience precision.

Propellant Media implemented keyword-level search retargeting, site retargeting and mobile geo-optimization, quickly optimizing keywords, blacklisting irrelevant domains and adjusting frequency caps to maximize budget efficiency. Those optimizations delivered a CTR of 0.1%, meeting the Credit Union’s goal and the industry average (0.08–0.1%), demonstrating measurable campaign improvement under Propellant Media’s management.