Case Study: Commercial Airline achieves $91 average CPA with Propellant Media

Commercial Airline Drives Conversion Success With Our Team

Commercial Airline enlisted Propellant Media to increase online travel bookings and acquire new customers after previous vendors failed to reach the target market or keep cost-per-acquisition at or below $275. Propellant Media brought unique targeting capabilities to the engagement to address the airline’s customer-acquisition challenge.

Propellant Media implemented a strategy using keyword search retargeting and keyword contextual targeting, quickly optimizing keywords and content to more precisely reach airline travelers. The campaign delivered an average CPA of $91—well below the $275 target—producing significantly more cost-effective bookings for the Commercial Airline.