Case Study: Children’s Healthcare of Atlanta boosts sickle cell awareness and donations with Propellant Media

Children’s Healthcare of Atlanta boosts donors 12% with Propellant Media

Children’s Healthcare of Atlanta partnered with Propellant Media to increase awareness and donations for its sickle cell disease research. The challenge was to effectively engage the African American community, educate potential donors on the disease's impact, and inspire them to contribute to vital research efforts.

Propellant Media implemented a multi-channel digital strategy for the hospital system, utilizing geofencing, YouTube and Meta ads, programmatic display advertising, and retargeting. This solution drove exceptional results, including a 1,500% increase in the outreach database and a 12% rise in total donors. The campaign's click-through rates were also two to four times higher than the industry average, demonstrating Propellant Media's success in significantly boosting engagement and fundraising.

Children’s Healthcare of Atlanta