Case Study: Car Dealership achieves 50 showroom visits and above‑average CTR with Propellant Media

Car Dealership Targets Desired Audience With Our Team

Propellant Media partnered with Car Dealership, which wanted to target shoppers at competing dealerships and accurately track how many people who saw their ads later visited the store. The core challenge was reaching that specific audience and measuring ad-driven foot traffic, so Propellant Media proposed a geo-fencing solution.

Propellant Media deployed geo-fences around competitor dealerships, blacklisted specific sites, adjusted budgets, and used unique reporting to measure conversions and identify the best-performing fences. The campaign delivered a 0.14% CTR (above the 0.1% industry average) and tracked 50 people who visited the Car Dealership after seeing the ads.