Case Study: Car Dealership achieves 0.1554% CTR (nearly double target) with Propellant Media

Car Dealership Steers Clients Away From Competition Driving Them To Their Location

Propellant Media worked with a Car Dealership that wanted to pull customers away from nearby competitors by targeting audiences at those rival locations using geo-fencing technology. The dealership's goal was to achieve a click-through rate (CTR) of at least .08%.

Propellant Media built geo-fences around identified competitor dealerships and employed multivariate algorithms to optimize the campaign in-flight—blacklisting underperforming sites and reallocating budget as needed. Those tactics delivered a CTR of .1554%, nearly double the .08% target, driving more customers to the Car Dealership's location.