Case Study: California Strawberry Commission increases legislative visibility with Propellant Media

California Strawberry Commission boosts government visibility with Propellant Media in 72 hours

The California Strawberry Commission, a government entity, partnered with Propellant Media to tackle a time-sensitive challenge of increasing visibility for key agricultural issues among legislative and regulatory audiences. The client needed to deploy a highly targeted digital campaign using complex, segmented contact data with a very short preparation window and a requirement for granular performance tracking per audience segment.

Propellant Media implemented a multi-layered digital engagement strategy using CRM retargeting and addressable geofencing. They executed six simultaneous campaigns with distinct creative videos, delivering over 20,000 targeted impressions. The solution successfully identified which messages resonated best with specific policymakers and provided the client with actionable audience intelligence. As a result of the campaign's success, Propellant Media was awarded the client's entire paid media portfolio.

California Strawberry Commission