Case Study: Boutique Store achieves 0.1657% CTR — more than double the industry average — with Propellant Media

Boutique Store Brings In Visitors Online & On-Location

Boutique Store enlisted Propellant Media to promote its prom dress selection to high school students, capture more market share from competitors, and increase sales. Propellant Media deployed digital advertising services including keyword contextual targeting, keyword-level site retargeting, and geo-optimization to raise brand awareness and precisely target prom shoppers.

Propellant Media optimized campaigns with multivariate algorithms, keyword adjustments, domain blacklisting, frequency cap and pacing tweaks, budget reallocation, and refreshed creative to stay seasonal. The campaign delivered a 0.1657% CTR—more than double the client's 0.08% goal (industry average)—driving increased online engagement and on-location visits.