Case Study: Wireless Communications Company achieves 3,100+ store visits and 70% foot-traffic lift with Propellant Media

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Wireless Communications Company wanted to find new ways to reach consumers who might switch carriers after relying mostly on Google AdWords, SEO, Facebook and offline marketing. After learning about programmatic display and geofencing marketing, the company tested those tactics with Propellant Media.

Propellant Media ran an 8‑month program of hyper-local targeting—geofencing events and competitor locations and building conversion zones around individual stores—to drive and measure in-store visits. The campaign delivered 2.38M impressions and 3,522 clicks (0.15% CTR vs. a 0.10% industry average), drove over 3,100 new store visits, and produced about a 70% lift in foot traffic for users who saw the ads; overall Geo-Conversion Lift was 76.48% (New User Conversion Lift 68.47%).