Case Study: Bail Bonds Agency achieves 186% lift in foot traffic with Propellant Media geofencing

Bail Bondsman Sees Substantial Increase In Clients With Geofencing

Bail Bonds Agency, a 15-year-old bail bonds business that traditionally relied on personal relationships and some Google AdWords, needed a way to get its message directly in front of people at local jails, courthouses, and competitor locations. They engaged Propellant Media to explore targeted mobile solutions, including geofencing and conversion zone tracking, to reach potential customers and measure real-world visits.

Propellant Media geofenced local jails, competitors, and key intersections and used its conversion zone technology to track who saw or clicked ads and then visited the bail bonds office. Over a $400 spend in 15 weeks the campaign delivered 60,000 impressions, a 0.23% CTR (137 clicks), and 68 tracked new/repeat visits from targeted mobile users; measured foot traffic rose from a baseline of 1.11% to 3.17% among those who saw ads—a 186% lift. The Bail Bonds Agency plans to increase geofencing spend with Propellant Media.