Case Study: Bail Bond Agency doubles CTR to 0.217% with Propellant Media

Bail Bond Agency Doubles Ctr With Propellant Media

Bail Bond Agency engaged Propellant Media to increase foot traffic and brand awareness by reaching new users. Propellant Media ran a targeted digital campaign using geo-fencing and site retargeting to find potential clients in key locations.

Propellant Media created geo-fences around competing bail bond agencies, county jails, and government institutions, optimized keywords, and blacklisted irrelevant sites while retargeting captured audiences to reinforce the message. The campaign delivered a 0.2170% CTR—about double the industry average of 0.1%—demonstrating measurable lift in engagement.